Friday, June 27, 2008

RSS Feeds

RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).

RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.

Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.

So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.

You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?

The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.

Saturday, June 21, 2008

Broadband Vs. Broaderband

Almost 90% of internet users in the UK use a broadband connection, with average speeds of 2-8 Mbps. But because of technology becoming more and more advanced, such speeds may soon be too slow. Fortunately, there are new systems being developed which could deliver super-fast broadband to our homes.

The first is the use of fibre optics instead of the current copper cables. These fibres can carry speeds between 50Mbps and 100Mbps both upstream and downstream, meaning that uploading files to your online storage could be just as fast as downloading media from a website. Fibre optic systems can be expensive, in the region of £15 billion, but it could well be a reality in a few years.

VDSL (Very high speed Digital Subscriber Line) is a cheaper option which combines the use of optics with copper. VDSL can handle high bandwidth applications like VoIP and HDTV, as well as general internet access. Rolling out VDSL across the country will involve building 90,000 cabinets to house the cables at street level and will give users speeds of around 30Mbps

Wi-Fi has been available in the UK for some time, but the next generation, WiMax, will be able to deliver high speeds, around 70Mbps, over much longer distances, approximately 50km, all without the use of cables. In many countries WiMax is the predominant broadband infrastructure, and it shouldn’t be too long before it becomes as commonplace as Wi-Fi in the UK.

Cable was perhaps the first method of delivering broadband to homes, and the protocol used currently is DOCSIS 1.0 (Data Over Cable Service Interface Specification). Version 1.0 is capable of speeds of up to 38Mbps, and a version 3.0 is being trialled in parts of the UK, and noting speeds of 50Mbps. It's hoped that eventually, DOCSIS will deliver around 120Mbps. This system has another advantage; unlike current methods, the connection speed isn't reliant on being close to the local exchange, and speeds should be consistent among all users.

Happy Blogging
Online Seo Experts

Wednesday, June 11, 2008

Internet Advertisment

Need traffic for your website? Want to generate traffic and don't know how? Need ideas on getting people to visit your website? With this article you will find most of your questions answered.

Any business requires promotion in order to flourish. This is evident from the fact that businesses depend a lot on advertising to reach the desired audience. With all the conventional media backing you, if you still feel that you are missing out the desired audience then it is the ripe time for you to consider website or Internet advertising.

Internet advertising has been very useful in generating traffic to websites and in turn helps them do more business. When the correct banners and advertisements of your product or service are placed on many websites on the internet, there are chances that many people going through those websites will visit your website.

The basics of Internet advertising is all about creating traffic flow towards your webpage. Proper efforts made towards advertising online will definitely help you in generating traffic towards your website.

One major advantage with advertising online is that it is much cheaper if compared to the conventional methods of advertising. With the growing popularity and usage of Internet, the significance of advertising on websites remains unchallenged. With the power and reach of Internet, you will have a huge target market out there that you can use by using Internet advertising techniques.

If dealing with online business, advertising online becomes really important and is also very effective. You can use a combination of online advertising methods to get the desired result. For instance, you can place all your advertisements in a website that has the maximum visitors a day. This is crucial because more visitors will ensure that you get good numbers of visitors to your webpage and business through the advertising program.

To start with advertising on the Internet, you can create an advertisement that is attractive and interesting and delivers your message clearly. Make it attractive, as the chances of people clicking are more. The best designs are the ones that use fewer words and fewer images but are simple and thus more effective.

The most common form is the banner ads for online advertising. PPC ads can also be another method of profitable advertising online. You have to use the space of the PPC ads effectively to get the maximum result. Use keywords in the ad and make the title and ads attractive.

Email marketing can be another effective online advertising method. In case of email marketing, always create the email advertisement with care not to get it labeled as Spam. You can publish a newsletter, to make online advertising for you. If you want to use a newsletter, make it interesting with good content. Send repeatedly after a fixed time with new contents. You can use blog and RSS feed, forums for online advertising. In all of them you have to provide something interesting to the readers to make it effective.

Copyright © Deepak's GroupAll rights reserved.