Web-Content Conundrum
The Web consumes the contents as a teenager with one all-you-capacity-to eat shake. A good nombr' and a good number of marks satisfy to you more friendly Search Engine, assistances establish your knowledge and appraises, explains in detail what you offer, and justifies this offer with all the explanations, statistics, and reasoning which you can gather. The problem is nobody the bed.
The good that do not rectify exactly: some read each fall of information on your site; they prove precisely right being the tire-pulseurs, the people seeking in the manners of obtaining them with substance that the don't must pay, or of the competitors of they're seeking in the manners of copying what you do, or a worse lucky find something badly. It is certainly a dilemma which must be addressed.
The Answer Lies In The Questions
The answer is obviously not to eliminate all the good stuff you've worked so hard to create, or to bury it where nobody will ever see it. When it comes to Web-content ask yourself:
1. Is our content meaningful and relevant, or is it just hype and bunkum?
2. Is our content understandable by our audience, or is it so inarticulate that people just give up, even when they are desperate to find out what you have to say?
3. Does our content hold our audience's attention? Does it just explain, or does it engage, excite, and entertain while at the same time persuade on both a rationale and emotional level?
4. Is our content so intimidating and technical that it leads to more confusion and questions than answers?
5. Is our most important content buried in volumes of extraneous information or advertising copy, making it difficult to access and understand?
If any of these questions describe the text-based information on your website, then perhaps you need to find a way to make that important information more useful to your clients, not just search engines spiders.
When it comes to website content there are five things you need to keep in mind in order to make that content meaningful: Relevance, Clarity, Effectiveness, Memorability, and Personality.
The good that do not rectify exactly: some read each fall of information on your site; they prove precisely right being the tire-pulseurs, the people seeking in the manners of obtaining them with substance that the don't must pay, or of the competitors of they're seeking in the manners of copying what you do, or a worse lucky find something badly. It is certainly a dilemma which must be addressed.
The Answer Lies In The Questions
The answer is obviously not to eliminate all the good stuff you've worked so hard to create, or to bury it where nobody will ever see it. When it comes to Web-content ask yourself:
1. Is our content meaningful and relevant, or is it just hype and bunkum?
2. Is our content understandable by our audience, or is it so inarticulate that people just give up, even when they are desperate to find out what you have to say?
3. Does our content hold our audience's attention? Does it just explain, or does it engage, excite, and entertain while at the same time persuade on both a rationale and emotional level?
4. Is our content so intimidating and technical that it leads to more confusion and questions than answers?
5. Is our most important content buried in volumes of extraneous information or advertising copy, making it difficult to access and understand?
If any of these questions describe the text-based information on your website, then perhaps you need to find a way to make that important information more useful to your clients, not just search engines spiders.
When it comes to website content there are five things you need to keep in mind in order to make that content meaningful: Relevance, Clarity, Effectiveness, Memorability, and Personality.
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